Brands We're Celebrating: LaTonya Yvette


LaTonya Yvette is a lifestyle blogger with a focus on motherhood, style and the pursuit of creative joys in and outside of it.

Why We’re Celebrating

Amongst the many things we love about LaTonya, insanely stylish, admirable mother to two beautiful babes, River and Oak, LaTonya is authentic to the core!  From being interviewed by the Cut, writing pieces for InStyle, and sharing via her own platforms LaTonya lets us into her life in an honest and inspiring way.  Everything from learning to love her post-baby body, to what power means to her and so much more. The consistency and transparency behind the LaTonya Yvette brand bring a unique level of trust and joy to her following, one that can sometimes be hard to come by, especially in this day-in-age.

Speaking of joy, we love LaTonya’s brand message “trying to find the joy inside and outside it all.” Trust us if you haven’t thrown her the follow yet we highly suggest doing so.  Her Instagram feed has that moody New York aesthetic you can't help but fall in love with, pictures of her gorgeous family and beautifully styled Brooklyn Brownstone ... but what we love to most about @latonyayvette, are that her captions share so much insight and inspiration through deep meaningful quotes, raw, real-life experiences, plus the exciting news about what’s going on in her world … did you know that she has a book coming out?!  WE ARE SO EXCITED!

You can find out more about LaTonya HERE and HERE.

Leave us a comment below, if you find LaTonya as inspirational as we do!

How To Name An Event For Maximum Impact

Ever find yourself wondering how to come up with a memorable event name? If so, this post is for you!

I’m sharing the top exercises I’ve learned over the years to create a stand-out event name:

1️⃣ Start with the subtitle first. The subtitle should be the promise you're making to your participants. Ask yourself, what experience will they receive by attending? Start with a 'how to' format to get ideas flowing (you don't necessarily have to keep the 'how to'). Be sure to add measurable things if applicable. 

Here are some subtitle examples: 
-How to get new clients without being pushy
-How to write a bestselling book in a weekend
-How to touch your toes
-How to design your life-changing live event

2️⃣ Now, when coming up with your title you want to keep your audience in mind. Ask yourself, what do you want to teach & who do you want to serve? The idea is to bridge that gap with your title. Use language that your demographic identifies with. You'll want your title to compliment the tone of your subtitle. Focus on the feeling you want your workshop to generate.

You can get there using: 
-Play on words/spoofing slang
-Associated phrases & terms within that group

Keep your title short, simple, and catchy (if you can). 

Full title & subtitle example: 
Accelebrate Live: Accelerate & Celebrate Your Next Event Idea Into Action

... This one may sound familiar! 😉 

If you’re in the process of naming your event, I’d love to hear what you come up with in the comments below! 🌟

It's More Than Just The "What" ...

... it's about why you're doing it, how you're doing it, and who you're doing it with.

Last month, I hosted Accelebrate Live, an all-day, hands-on workshop designed to help business owners accelerate & celebrate their next event idea into action.  

You see, events are incubators for connection, not to mention, one of the most efficient ways to deepen your brand message. By giving people the opportunity to experience you in real life, you’ll exponentially build trust with your ideal clients, credibility as a leader in your space —and a community in the process.

Experiencing a consistent brand message across all touchpoints — from your website to your social media presence, to your business cards, to your printed marketing materials, to your physical presence during in-person interactions — only deepens trust with your audience.

Why is trust essential when it comes to building a business? People buy from people they know, like, and trust. Trust builds relationships, and relationships build results, which translate into glowing client reviews, word-of-mouth referrals, and ultimately, more, happy, (ideal) paying customers.

Entrepreneur, author, speaker & world-renowned marketer, Gary Vaynerchuk, says, “there is no better marketing than word-of-mouth marketing.”

And, Steve Sims, the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest, says, “get the right people to say the right things about you. That’s marketing in a nutshell.”

Makes sense right?

The power of face-to-face connections helps to create that highly coveted “word-of-mouth-machine” we all desire.

In case you happen to still be on the fence about incorporating events into your business model, consider these points:

  1. Our brains are consistently looking for evidence of familiarity and consistency. When you create an opportunity for your audience to engage with you online and in-person, the relationships you form will be stronger and last longer than ever before.

  2. Simon Sinek says, “People don’t buy what you do; they buy why you do it.” Creating an in-person connection gives people the opportunity to connect with you, hear your story, learn about your core values and what you stand for.

  3. Creating something memorable and interactive shapes attendees’ perceptions of your company ... and gives them something to talk about! 

  4. Depending what you create; be it a conference of high-quality speakers, an intimate workshop intentionally programmed to include networking opportunities or personalized introductions, you position yourself as a connector and a valuable resource —which, again, only deepens trust and builds up your credibility.

This all sounds pretty good, right? Have questions about how to incorporate events into your business model, or desire to share how live event experiences are shaping your business growth, drop me a line in the comments below! Cheers.

Celebrating 2017: A Year In Review


Inspired by my friend, Greg Faxon, I decided to formalize my annual review process this year. This is it. (Greg and I first met at Camp GLP in 2016 when I sat in on his “Master the Inner Game of Entrepreneurship” workshop. It was amazing. I later purchased his book, Don’t Let The Fear Win: How To Get Out Of Your Own Way And Grow Your Business...Fast, which I highly recommend to any of you entrepreneurs out there. You can learn more about him here & read his annual review here. Also, I must say, I am extremely excited to be supporting Greg with a live event experience this spring. If you’re interested in his work, I’ll be sure to share the event details when they become available). Now, on with the review.

Guiding Word of 2017: BADASS

At the end of 2016, I was feeling ready to come out from hiding, make big, bold moves and say yes to things that scared me. Last December, I read Jen Sincero’s  book, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, and I was fired up to embody the meaning of the word badass in every area of my life. My pal, Carole Ann Penney, introduced me to the concept of creating a Guiding Word of the Year a few years back, so when we gathered in her beautiful sunroom on a snowy evening last December, I knew badass was it. Looking back on the whole year, I can honestly say, it was badass. (And, fun fact, on one of my multiple visits to NYC this year, I had the opportunity to attend one of Jen’s latest book signing stops at Strand Bookstore: You Are a Badass at Making Money: Master the Mindset of Wealth. She is even more hilarious in real life & it was such a treat to meet her in real life).  

Here are the highlights …

Traveled over 25,000 miles to:

  • San Francisco, CA

  • Fort Myers, FL

  • Santa Monica, CA

  • Miami, FL

  • Cape Cod, MA

  • Charleston, SC

  • Corolla, NC

  • Belgrade Lakes, ME

  • Lake George, NY

  • Iroquois Springs, NY

  • NYC (I spent more time in NYC this year than I never  to the number of times I’ve traveled there in my 33 years of life)

  • Dallas, TX

  • Waco, TX

Led 12 highly effective Deep Dive Event Strategy Sessions.

Partnered with these incredible people and organizations to bring their event visions & branded experiences to life from intimate 1-day retreats, to 3-day workshops, to a multi-city speaking tour, yearly fundraisers, and monthly event series: Deb Walsh, Denise Duffield-Thomas, Jeannie Spiro, Jennifer Guerin, Mary O’Sullivan, Donna Ashton, Candita Clayton, Amenity Aid, The Lady Project.

Deepened my spiritual practice & reached 100+ hours on the meditation cushion. Also, joined a lovely group of spiritually-minded sisters in conversation every Monday night, which has been transformational for my personal and spiritual growth.

Started a podcast with the-one-and-only Lauri Ivers.

Started a second business with my pals Brittanny Taylor & Olivia Rodrigues when we recognized a need in the market to support creative entrepreneurs with content creation and digital storytelling. It’s called The Branding Edit, be sure to check us out.

Got a tattoo! [Side note: I never thought I'd be one to get a tattoo - but always said, if I did, I'd want it to be meaningful. ... There's nothing more meaningful than branding yourself with an icon that represents your life's work + doing it with some of your very best friends. Every time it catches my eye, I'm reminded to stop & celebrate. Absolutely no regrets.]

Attended CreativeLive to be a part of the live studio audience for Jasmine Star’s Branding Strategies for Business Growth class. It was life-changing. Jasmine Star is as authentic and real as it gets. She delivered incredibly valuable content in an awesome setting. I met so many amazing fellow creative entrepreneurs and received personalized feedback from Jasmine and Promise Tangeman of Go Live HQ. (And got to catch up with my lifelong friend Lauren and her family while I was in town). It was an experience that will forever live on my “incredible moments of all time” highlight reel. Future blog post to come about this entire experience.

If you look closely, you can spot my up-do, third one in from the right, front row.

If you look closely, you can spot my up-do, third one in from the right, front row.

Returned to Camp GLP for the second time with my pals Amy CQ & Nikki Groom. You can watch the video highlights here. (I think my hair makes an appearance around minute 3:55). So much wisdom, so much love, so many incredible conversations, so many new friendships formed, so much FUN. The people I met here and the takeaways I left with shaped the last 4 months of my year, again. Future blog post to come about this entire experience, too.

Went on a total of 52 coffee dates with amazing people like Amy CQ, Bethany Pearson O’Connor, David J. BradleyErica GebhartJane Ferri, Jane McAuliffe, Karl Stelter, Lauren Silveira, Michelle Vitale, and Nicole Ketchum, to name a few.

During the last month of the year, I joined the board of AMP-RI and I’m excited to help this organization improve their event hosting processes and promotion in 2018.

Press: Providence Monthly Magazine, plus an appearance on The Rhode Show with The Branding Edit girls, and a feature in Rhode Island Inno’s online magazine.

Co-hosted 6 The Insta Edit workshops with @brittanny.

Increased my Instagram presence, improved engagement & celebrated over 1,000 followers.

What I did well:

Among all the big yeses, amazing client work and travel, I made time for my friends, family, sleep, nutrition, and fun! The most cherished moments of last year were those spent with the people I love. (Also, worth noting, my husband and I celebrated our 5th wedding anniversary in August. The traditional gift for 5-years married is wood, so we celebrated by hiking through the woods of Tumbledown Mountain in Franklin County, Maine. The climb was far more taxing than I imagined, but so rewarding — probably one of my most cherished memories of the entire year. You can view a photo of us at the top if you scroll right through the carousel below.)

What I didn’t do so well:

Follow-up & follow-through. Lord knows I had the best of intentions. Birthday cards, thank you notes, and client appreciation gifts would pile up on my desk to be sent out, unfinished emails would pile up in my drafts folder, approximately 22 partially read books sat and accumulated on my nightstand. I truly had the best intentions, but the systems & structure weren’t in place. What could have been 15-minute projects turned into 15-hour tasks on more than one occasion ... Ugh. This pattern showed up a lot across all areas of my life: delayed email responses and text messages, phone calls home became more and more infrequent. I wrote a post about it on The Branding Edit blog, titled, It Doesn’t Mean I Love You Any Less

Guiding Word of 2018: COMMITTED

Reviewing all of these highlights (and lowlights) really helped me get clear on my Guiding Word for 2018. I realize that in order to grow this business to its fullest potential and my clients to feel incredibly well-cared for every step of the way, systems must be created and maintained. I’m beyond grateful to have the support of Ashley Holmes by my side as we move forward into the year.

So, I invite you to celebrate it all. The good. The not so good. We’re only 10 days into the New Year. It’s not too late to look back on all you created last year, and set intentions for how you want to show up in the year ahead. When you do, please share some of your highlights with me. I’d love to join you in celebration.

The Value of In-Person Events


As a lifelong learner, and entrepreneur who's consistently working toward developing an extraordinary brand experience, I find myself constantly consuming podcasts, digital media, books and articles on a variety of marketing topics. Many, if not all, of the marketing experts I listen to share the same standpoint: connecting with your audience online through social media, visual content, and digital storytelling is the bedrock of building a sustainable, consistent brand. What I haven’t heard many of these experts talk about until recently, is the value of in-person events and experiences.   

I, for one, believe the marketing pendulum is swinging back in the direction of in-person, face-to-face, personalized interactions.

Why? Because the advancement of technology has created the incredible opportunity for anyone with a dream, a laptop, and a bit of tenacity to build a business from anywhere in the world. This opportunity has saturated our feeds with courses and content and information so robust that our brains go into information overload everytime we pop on Facebook, YouTube, Twitter (insert social-media-content-sharing-platform-of-your-choice here — you get the idea).

Don’t get me wrong, I wholeheartedly believe in the value of those online connections — in fact, they often are a catalyst for in-person interactions, but in my experience, there is no better way to create and/or deepen your client connections than by being in the same room with that person.

You see, events are like incubators for connection.

And when that event is in person rather than through a computer screen, the relationships that are formed are stronger and last longer and are more powerful than ever.

There is something profound that happens when people come together as a community; when they get to be who they say they are; when they can show up fully and authentically and with an open heart ...

People remember you. They warm to you. And they want to keep you in their life — by whatever means necessary, which translates to more highly qualified client conversions, word-of-mouth referrals, and a dedicated following of true fans. Or, in other words, the opportunity to create the kind of meaning and impact you desire.

Now, that’s something to celebrate, don’t you think?

Brands We're Celebrating: Kristin Lohr


Kristin Lohr is a Chicago-based Life Coach, Writer, and Host of the Soul Sparks Podcast 


Why We’re Celebrating

Kristin is a motivational source of wisdom and inspiration. When we first came across her beautiful watercolor quotes paired with captions to speak directly to our souls on Instagram, we were hooked. Then we learned her story and were even more in love. Not too long ago, Kristin left her Corporate America job as a workplace consultant to follow her heart in becoming a life coach. Taking the raw messy unfiltered vulnerability which is life and coaching her clients to identify their strengths while uncovering self-limiting beliefs and hidden thought patterns — she's changing the world and reminding us all of the truth of who we are.

We love Kristin's brand message: we're all sacred souls living a messy, beautiful, human experience and we're in this game of life together. We also love the way she delivers her message: whether we are scrolling her gorgeous Instagram feed, tuning into her Soul Sparks Podcast, where she interviews other like-minded, motivating individuals, or opening up our emails to find a Soul Sparks Newsletter in our inbox (sign-up here). We're here to celebrate all the inspiration and motivation Kristin brings to her clients and Soul Sparks Community she has cultivated. 

You can find out more about Kristin here, here & here

Leave us a comment below, if you find Kristin as inspirational as we do!