How To Name An Event For Maximum Impact

 πŸ“·:  Brittanny Taylor

πŸ“·: Brittanny Taylor

Ever find yourself wondering how to come up with a memorable event name? If so, this post is for you!

I’m sharing the top exercises I’ve learned over the years to create a stand-out event name:

1️⃣ Start with the subtitle first. The subtitle should be the promise you're making to your participants. Ask yourself, what experience will they receive by attending? Start with a 'how to' format to get ideas flowing (you don't necessarily have to keep the 'how to'). Be sure to add measurable things if applicable. 

Here are some subtitle examples: 
-How to get new clients without being pushy
-How to write a bestselling book in a weekend
-How to touch your toes
-How to design your life-changing live event

2️⃣ Now, when coming up with your title you want to keep your audience in mind. Ask yourself, what do you want to teach & who do you want to serve? The idea is to bridge that gap with your title. Use language that your demographic identifies with. You'll want your title to compliment the tone of your subtitle. Focus on the feeling you want your workshop to generate.

You can get there using: 
-Rhyming
-Alteration
-Play on words/spoofing slang
-Associated phrases & terms within that group

Keep your title short, simple, and catchy (if you can). 

Full title & subtitle example: 
Accelebrate Live: Accelerate & Celebrate Your Next Event Idea Into Action

... This one may sound familiar! πŸ˜‰ 

If you’re in the process of naming your event, I’d love to hear what you come up with in the comments below! πŸŒŸ

It's More Than Just The "What" ...

 πŸ“·:  Brittanny Taylor

πŸ“·: Brittanny Taylor

... it's about why you're doing it, how you're doing it, and who you're doing it with.

Last month, I hosted Accelebrate Live, an all-day, hands-on workshop designed to help business owners accelerate & celebrate their next event idea into action.  

You see, events are incubators for connection, not to mention, one of the most efficient ways to deepen your brand message. By giving people the opportunity to experience you in real life, you’ll exponentially build trust with your ideal clients, credibility as a leader in your space β€”and a community in the process.

Experiencing a consistent brand message across all touchpoints β€” from your website to your social media presence, to your business cards, to your printed marketing materials, to your physical presence during in-person interactions β€” only deepens trust with your audience.

Why is trust essential when it comes to building a business? People buy from people they know, like, and trust. Trust builds relationships, and relationships build results, which translate into glowing client reviews, word-of-mouth referrals, and ultimately, more, happy, (ideal) paying customers.

Entrepreneur, author, speaker & world-renowned marketer, Gary Vaynerchuk, says, β€œthere is no better marketing than word-of-mouth marketing.”

And, Steve Sims, the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest, says, β€œget the right people to say the right things about you. That’s marketing in a nutshell.”

Makes sense right?

The power of face-to-face connections helps to create that highly coveted β€œword-of-mouth-machine” we all desire.

In case you happen to still be on the fence about incorporating events into your business model, consider these points:

  1. Our brains are consistently looking for evidence of familiarity and consistency. When you create an opportunity for your audience to engage with you online and in-person, the relationships you form will be stronger and last longer than ever before.

  2. Simon Sinek says, β€œPeople don’t buy what you do; they buy why you do it.” Creating an in-person connection gives people the opportunity to connect with you, hear your story, learn about your core values and what you stand for.

  3. Creating something memorable and interactive shapes attendees’ perceptions of your company ... and gives them something to talk about! 

  4. Depending what you create; be it a conference of high-quality speakers, an intimate workshop intentionally programmed to include networking opportunities or personalized introductions, you position yourself as a connector and a valuable resource β€”which, again, only deepens trust and builds up your credibility.

This all sounds pretty good, right? Have questions about how to incorporate events into your business model, or desire to share how live event experiences are shaping your business growth, drop me a line in the comments below! Cheers.

The Value of In-Person Events

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As a lifelong learner, and entrepreneur who's consistently working toward developing an extraordinary brand experience, I find myself constantly consuming podcasts, digital media, books and articles on a variety of marketing topics. Many, if not all, of the marketing experts I listen to share the same standpoint: connecting with your audience online through social media, visual content, and digital storytelling is the bedrock of building a sustainable, consistent brand. What I haven’t heard many of these experts talk about until recently, is the value of in-person events and experiences.   
Β 

I, for one, believe the marketing pendulum is swinging back in the direction of in-person, face-to-face, personalized interactions.


Why? Because the advancement of technology has created the incredible opportunity for anyone with a dream, a laptop, and a bit of tenacity to build a business from anywhere in the world. This opportunity has saturated our feeds with courses and content and information so robust that our brains go into information overload everytime we pop on Facebook, YouTube, Twitter (insert social-media-content-sharing-platform-of-your-choice here β€” you get the idea).


Don’t get me wrong, I wholeheartedly believe in the value of those online connections β€” in fact, they often are a catalyst for in-person interactions, but in my experience, there is no better way to create and/or deepen your client connections than by being in the same room with that person.

You see, events are like incubators for connection.


And when that event is in person rather than through a computer screen, the relationships that are formed are stronger and last longer and are more powerful than ever.


There is something profound that happens when people come together as a community; when they get to be who they say they are; when they can show up fully and authentically and with an open heart ...


People remember you. They warm to you. And they want to keep you in their life β€” by whatever means necessary, which translates to more highly qualified client conversions, word-of-mouth referrals, and a dedicated following of true fans. Or, in other words, the opportunity to create the kind of meaning and impact you desire.


Now, that’s something to celebrate, don’t you think?