How To Name An Event For Maximum Impact
Ever find yourself wondering how to come up with a memorable event name? If so, this post is for you!
I’m sharing the top exercises I’ve learned over the years to create a stand-out event name:
1️⃣ Start with the subtitle first. The subtitle should be the promise you're making to your participants. Ask yourself, what experience will they receive by attending? Start with a 'how to' format to get ideas flowing (you don't necessarily have to keep the 'how to'). Be sure to add measurable things if applicable.
Here are some subtitle examples:
-How to get new clients without being pushy
-How to write a bestselling book in a weekend
-How to touch your toes
-How to design your life-changing live event
2️⃣ Now, when coming up with your title you want to keep your audience in mind. Ask yourself, what do you want to teach & who do you want to serve? The idea is to bridge that gap with your title. Use language that your demographic identifies with. You'll want your title to compliment the tone of your subtitle. Focus on the feeling you want your workshop to generate.
You can get there using:
-Play on words/spoofing slang
-Associated phrases & terms within that group
Keep your title short, simple, and catchy (if you can).
Full title & subtitle example:
Accelebrate Live: Accelerate & Celebrate Your Next Event Idea Into Action
... This one may sound familiar! 😉
If you’re in the process of naming your event, I’d love to hear what you come up with in the comments below! 🌟