... it's about why you're doing it, how you're doing it, and who you're doing it with.
Last month, I hosted Accelebrate Live, an all-day, hands-on workshop designed to help business owners accelerate & celebrate their next event idea into action.
You see, events are incubators for connection, not to mention, one of the most efficient ways to deepen your brand message. By giving people the opportunity to experience you in real life, you’ll exponentially build trust with your ideal clients, credibility as a leader in your space —and a community in the process.
Experiencing a consistent brand message across all touchpoints — from your website to your social media presence, to your business cards, to your printed marketing materials, to your physical presence during in-person interactions — only deepens trust with your audience.
Why is trust essential when it comes to building a business? People buy from people they know, like, and trust. Trust builds relationships, and relationships build results, which translate into glowing client reviews, word-of-mouth referrals, and ultimately, more, happy, (ideal) paying customers.
Entrepreneur, author, speaker & world-renowned marketer, Gary Vaynerchuk, says, “there is no better marketing than word-of-mouth marketing.”
And, Steve Sims, the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest, says, “get the right people to say the right things about you. That’s marketing in a nutshell.”
Makes sense right?
The power of face-to-face connections helps to create that highly coveted “word-of-mouth-machine” we all desire.
In case you happen to still be on the fence about incorporating events into your business model, consider these points:
Our brains are consistently looking for evidence of familiarity and consistency. When you create an opportunity for your audience to engage with you online and in-person, the relationships you form will be stronger and last longer than ever before.
Simon Sinek says, “People don’t buy what you do; they buy why you do it.” Creating an in-person connection gives people the opportunity to connect with you, hear your story, learn about your core values and what you stand for.
Creating something memorable and interactive shapes attendees’ perceptions of your company ... and gives them something to talk about!
Depending what you create; be it a conference of high-quality speakers, an intimate workshop intentionally programmed to include networking opportunities or personalized introductions, you position yourself as a connector and a valuable resource —which, again, only deepens trust and builds up your credibility.
This all sounds pretty good, right? Have questions about how to incorporate events into your business model, or desire to share how live event experiences are shaping your business growth, drop me a line in the comments below! Cheers.